Keith Day Adveco marathon run

Running Hot

“This is the biggest challenge I have set myself both mentally and physically but one I am now ready to tackle,” says Adveco’s Keith Day, who is in final preparation to run this year’s London Marathon on Sunday 28th April.

Keith was fortunate to secure a ballot place in 2018, but while training suffered a knee injury which resulted in having to defer his place to 2019. “After a year of physio, training and wanting to set my running kit on fire, I’m now in the final week of training and steaming towards the big day,” grins Keith.

This time a year ago Keith’s focus was to complete in a time around the four-hour mark, but 2019 is different: “This year my plan is to soak up the atmosphere, have fun, engage with the crowd and actually finish, whatever time that will be, while hopefully not ugly crying. “

Keith is running on behalf Basingstoke based St Michaels Hospice. The charity enables anyone faced with a life-limiting illness, their families and carers, to attain the highest possible quality of life by providing a choice of specialist care and support. “The work this charity carries out is outstanding,” says Keith, “It has always been my Charity of choice when it comes to fundraising.”

Adveco will be supporting Keith every gruelling mile. One thing we all know is that it takes real character to complete such a challenge. Character is the one Keith is certainly not lacking in.

If you care to join us in supporting Keith’s run and the work of St Michaels Hospice then please use this link and help Keith raise as much money as possible for this fantastic charity…